Early advertising campaigns proudly trumpeted "It's toasted!" as if what was being proclaimed was a noteworthy aspect peculiar to that one brand when in fact all tobacco used in cigarettes was "toasted." And in the 1940s when it altered the look of its cigarette pack to make the brand more popular with women, a growing segment of the smoking population, it positioned the redesign as part of the war effort: Consumers were told "Lucky Strike Green Has Gone to War!" by doing away with its former green packaging and so preserving those verdant dyes for use by U.S. (Throughout its history, Lucky Strike drew upon similar marketing sleight-of-hand to build belief that it was superior to its competitors. Said to have made a "lucky strike." By selecting this particular name for the product, its manufacturers implied consumers who chose this brand of tobacco were themselves making a "lucky strike" in the form of happening upon a fine product. Lucky Strike gained its name as a reference to the Gold Rush days, when prospectors who happened upon great riches were Yet no matter how many forms the belief takes, it is nothing but wishful thinking. When a pack was opened, the smoker would search the pack to find the "Lucky Strike", then turn it over to save it for last.
With regard to the practice of turning over a cigarette in the pack as a "lucky", I was told this came from Lucky Strikes cigarettes as one of the cigarettes in the pack contained a mixture of tobacco and marijuana, thus the "Lucky Strike". The rumor about marijuana being secreted in packs of Luckies is even said (by some, at least) to have prompted another aspect of cigarette lore, the practice of reversing one cigarette in each newly opened pack and christening it the "luck" or "wish" cigarette, but whether there was any connection between the origins of that practice and the Lucky Strike rumor has not been substantiated: Some of them happening upon a "lucky strike" of the ganja variety by finding a joint or two among the customary fare.Īs to how often a marijuana cigarette is said to be included with regular Luckies, we've heard it as: "every so often," "1 in every 1000 cartons," "within each carton a single marijuana cigarette," "1 in every 20 in a pack," "contained 1 cannabis joint for every 20 or so packs," and "every 1 in 100 was a spliff." Some further heard that these 'special' cigarettes would be "marked with a stripe or strike mark." The buzz has existed for many years that Lucky Strike smokers were engaged in a form of illegal substance lotto, with One such error-laden hypothesis exists about Lucky Strike, a brand of cigarette popular with American consumers in times past.Īccording to rumor, the brand's name is a reflection of what was supposedly found in some packs or cartons of these cigarettes: marijuana.
Origins: At times the names of products prompt legends about their origins, with speculation as to their meanings giving rise to unusual beliefs.
0 kommentar(er)
